"Being aware that experiences form a unique economical product, is the key to economic growth" (Pine&Gilmore 2000)

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Dynamic Concepts Consultancy: your experience factor...

The right place for optimizing experiences, strategical innovation and targeted market research for your attraction, company or concept.

What we do
Dynamic Concepts Consultancy is an allround market research and strategy agency specialized in experience, marketing and feasibility. Our products:

Leisure: mapping the experience of your customers or your reputation by various methods of market research. Based on that, we give you practical advice on your potential of improvement and how activities and visiting numbers can be enlarged. We support in optimizing your strategy ( read more at experience research ).

Project Development: we display the feasibility and the odds of success of your new concept, project or development by market exploration or feasibility studies. So that you can respond to the demands of your target group with (even more) success ( read more at feasibility ).

Regarding innovation processes we use our methods to test new concepts on their effect within your target group or create a new strategy ( read more at innovation).

We offer effect monitoring: like the economical effect of a new activity concerning city marketing or the economical development of a business center.

SME's: we help you with creating and executing your marketing strategy based on strategy analysis, even to the execution of a marketing campaign .

For who
Our customers include The John Hancock Observatory in Chicago, Welness Center Thermae 2OOO, Brainport Development, the funfair of Tilburg and the Euromast. We work for visitor attractions, public and private authorities, project developers, cultural institutions, knowledge institutions and for innovative SMEs.

Let us help optimizing the experience of your customers!
For more information about what we can do for you: call +31 40 84 89 280 or send us an e-mail: info@dynamic-concepts.nl. We are located on the Strijp-S site in Eindhoven, the Netherlands. We are happy to visit you for more information.

Circo Circolo

01-11-2010

Circo Circolo Open in nieuw venster is the international festival for Circus Theatre in the Netherlands and presents international developments in new circus. Circus Theatre is characterised by its integration of traditional circus acts such as juggling and acrobatics with modern dance, music, design and drama to yield total theatre. In new circus, there are no animals. Circo Circolo is also a spot where children’s circuses and young talent can present themselves.

It took place from the 22th until the 31th of October on the Velder Estate in the centre of the national landscape park "the Green Forest". During and after this international festival we supported management by designing, executing and analyzing a visitor survey by internet and e-mail. Based on the outcomes, together with management we determined the new marketing approach and "experience challenges" for the next edition.

Park Hilaria: testing the concept

30-08-2010

During "Park Hilaria 2010" in Eindhoven, which can be seen as a temporary themepark, we continued our monitor on the visitor's experience. However, this year we expanded the research by testing the concept amongst the public and reflecting the outcomes on the mission and goals that have been the fundaments in developing the concept in the first place. Both the outcomes of the research and our methodology were perceived as very positive by the management of Park Hilaria.

Thermae 2OOO

10-07-2010

During spring 2010, we executed an extensive research into the experience and reputation of the longest existing Wellness Center in the Netherlands: Thermae 2OOO Open in nieuw venster . We took in both customers as people within the target group that haven't visited Thermae 2OOO yet. We presented the results of the research in front of both management and shareholders during a meeting in Amsterdam, July 9th.

1.200 respondents on Festival Mundial

21-06-2010

Festival Mundial Open in nieuw venster 2010 took place in the weekend of June 18 to 20. For more than 2 decades, Festival Mundial is known because of it's mixture of music, culture, atmosphere and content. The Festival provides an exciting program that surprises and takes courage to organize. Based on a search into in-depth programs, art projects, musical talents, debates and new encounters, Festival Mundial shows the actual developments on Culture and Development. Just for 3 days, a cultural themepark is created on the Leijpark site, with 6 areas, several stages and a camping. During this weekend, it attracted 60.000 people.

Assigned by it´s management, we performed an extensive research amongst the visitors. In only 2 days we surveyed more than 1.200 people live on the festival area.

Euromast on a higher level!

24-03-2010

On the 25th of March 2010, the Euromast Open in nieuw venster started the celebration on her 50th birthday. Furthermore, the Euromast - for which DCC performed a research into how it's identy is perceived by both visitors and non-visitors- has been proclaimed as a National Monument just before the start of the jubilee year.