Vision: experience is the key
The fundament under our company is the “Experience Economy” as described by Pine & Gilmore. In 2000 they predicted the arrival of our current economy, in which people and companies are putting the experience up front on their products and services. But also the “Knowledge Economy” is key.
That is why our mission is like this:
Offering direct applicable knowledge-products, with which our customers can create the optimal experience for their target group or customers.
Strategy
Executing our missions, these are our core values:
Quality
With our academic background we will take care of quality guarantee concerning research and advice. Of course we deliver quality with our products as well: with the services we are delivering you can get to work direct and focused.
Dynamics
Our goal is delivering dynamic products. That is why our services will result in a positive change with your case in a dynamic way. Dynamic means “being in motion” and indicates direction. Whatever you will put in motion through us, will result in a doubled positive effect.
Reliability
We are your reliable partner, your precious contacts are in trusted hands with us.
Flexibility
We work tailor-made and just as limited or extensive as you like. Aspects playing a role in your environment should return in our investigation, advice or elaboration. The balance between quality, experience and innovation will be put first at all times.
Instruments
- Live interviews with hostesses on location
- Surveys on the internet
- Personalized digital survey via e-mail
- Telephone interviews
- Expert interviews
- Benchmarking
- Multilingual questionnaires
- Mystery shopping
- Deskstudy
Persons
The core of our company consists of a flexible and agile team that combines disciplines of research, imagineering, marketing, leisure studies and organizational science.
This is Mark de Ruiter (32), director of and entrepreneur behind DCC. In February 2004, Mark founded DCC. He graduated from the University of Twente in the direction of Organization & Financial Management (2002). He fills in the strategic lines and innovation of the company, the Public Relations and the content management of assignments. Mark has been following trends and developments in the themepark and funfair industry for a great part of his life and has the ambition to create new bridges between knowledgable applications and the leisure industry, deriving innovation in "fun".
Linda Wolvers graduated from the University of Tilburg in the direction of Leisure Studies, Faculty Social Sciences and currently works as a research assistant for DCC. Linda mainly deals with research, design, analysis and reports. Linda is also a sporty girl who enthusiastically liaises with our relations.
Netty Sanders monitors the internal administration of DCC
and prepares accountancy.
In peak times, Netty assists in organizing meetings.
Ton Reijs has served as a commercial director for ING Belgium for years. Currently, Ton Reijs is envolved with DCC as a business coach. He supports our organization in marketing, strategy and training.
Joris Broeksteeg used to be active as an Imagineer for DCC and he did a research internship from the NHTV in leisure concepts. After his internship with us, Joris pursued his career with "de Efteling".
