"Basically, one should design a product to give it an added value in the user's experience of it."

Park Hilaria: testing the concept

Imagineering & concepts

You have an innovative idea, concept or project. But….you do not know precisely how to realize it. If that is the case, please contact us for elaboration or possible cooperation. Call +31 40 84 89 280 or e-mail us.

From idea to plan
The Dynamic Concept Method© is the ideal way for getting your idea into a practical plan. Our method is focused on bringing up the discernment on your concept or idea. We will adjust your concept, project or idea to the market: is there a need for it, how can it be realized, what is necessary to realize it? Also, we can apply imagineering based on existing data.

Imagineering: directing an experience
Imagineering is an innovation instrument for elusive concepts like values, emotions, identity and stories. It comes from creative processes and shifting boundarie with the aim to create meaningful experiences.

With us, you get complete 'directions' for the organization and the marketing basis, if you wish combined with the results of concept testing.

Work with us!
For more information, please contact us. Call +31 40 84 89 280 or send an e-mail.

Park Hilaria: testing the concept

30-08-2010

During "Park Hilaria 2010" in Eindhoven, which can be seen as a temporary themepark, we continued our monitor on the visitor's experience. However, this year we expanded the research by testing the concept amongst the public and reflecting the outcomes on the mission and goals that have been the fundaments in developing the concept in the first place. Both the outcomes of the research and our methodology were perceived as very positive by the management of Park Hilaria.