"The value of an experience is in the memory of the person who feels adressed by it."

Experience Research

The experience value you offer, is of great effect to the attractiveness and the amount of activities your customers will show, so is proven by many of our researches. But by which means will you increase the experience of your customers or attract more people within your target group? We offer specialized market researches focused on customer experience that will give you the answer, in combination with our knowledge and expertise to interprete the results. Furthermore, we offer "X-mod" powered by Vision XS (UK) for improving the financial positon of your themepark, zoo or attraction.
(scroll down to the bottom of the page for the short introduction movie)

Examples                                Instruments
Identity and reputation;          digital panels throughout Europe (specifiable)
Quality experience;                 live interviews on location
Customer satisfaction;          internet surveys
Product experience;               personalized e-mail survey
Service experience;                interviews by telephone
Brand experience;                  benchmarking
Shopping experience;           mystery shopping
Event experience;                   deskstudy and expert interviews

Experience: reflecting theory to practice
Our specialty is mapping the "experience", resulting in a practical advice which allows you to optimize immediately. We keep on conducting research ourselves into the meaning and effects of experience. A brief introduction: an experience builds up into three phases: pre-exposure, direct-exposure and post-exposure. The prior expectations play a big role, but more important is the effect that remains after a visitor experienced something: that determines the experience. An ultimate experience leads to a (positive) change in the behaviour or the way a person thinks. A good experience creates a (positively) lasting memory.

This knowledge is required to analyze experiences. But experience is a marketing tool as well. Because: the better the actual experience connects with- or exceeds the expectation, the more activities your customers undertake. And more activities result in higher revenues. But: how do you best fill in the tension between expectation and experience or various target groups and attractiveness? Our solutions in experience strategy will give you the answer.

Experience it yourself!
Curious about how to improve the experience of your visitor attraction, event, product or company? Contact us: call +31 40 84 89 280 or send us an e-mail. We look forward to meet you.

Circo Circolo

01-11-2010

Circo Circolo Open in nieuw venster is the international festival for Circus Theatre in the Netherlands and presents international developments in new circus. Circus Theatre is characterised by its integration of traditional circus acts such as juggling and acrobatics with modern dance, music, design and drama to yield total theatre. In new circus, there are no animals. Circo Circolo is also a spot where children’s circuses and young talent can present themselves.

It took place from the 22th until the 31th of October on the Velder Estate in the centre of the national landscape park "the Green Forest". During and after this international festival we supported management by designing, executing and analyzing a visitor survey by internet and e-mail. Based on the outcomes, together with management we determined the new marketing approach and "experience challenges" for the next edition.

Park Hilaria: testing the concept

30-08-2010

During "Park Hilaria 2010" in Eindhoven, which can be seen as a temporary themepark, we continued our monitor on the visitor's experience. However, this year we expanded the research by testing the concept amongst the public and reflecting the outcomes on the mission and goals that have been the fundaments in developing the concept in the first place. Both the outcomes of the research and our methodology were perceived as very positive by the management of Park Hilaria.

Thermae 2OOO

10-07-2010

During spring 2010, we executed an extensive research into the experience and reputation of the longest existing Wellness Center in the Netherlands: Thermae 2OOO Open in nieuw venster . We took in both customers as people within the target group that haven't visited Thermae 2OOO yet. We presented the results of the research in front of both management and shareholders during a meeting in Amsterdam, July 9th.

1.200 respondents on Festival Mundial

21-06-2010

Festival Mundial Open in nieuw venster 2010 took place in the weekend of June 18 to 20. For more than 2 decades, Festival Mundial is known because of it's mixture of music, culture, atmosphere and content. The Festival provides an exciting program that surprises and takes courage to organize. Based on a search into in-depth programs, art projects, musical talents, debates and new encounters, Festival Mundial shows the actual developments on Culture and Development. Just for 3 days, a cultural themepark is created on the Leijpark site, with 6 areas, several stages and a camping. During this weekend, it attracted 60.000 people.

Assigned by it´s management, we performed an extensive research amongst the visitors. In only 2 days we surveyed more than 1.200 people live on the festival area.

Euromast on a higher level!

24-03-2010

On the 25th of March 2010, the Euromast Open in nieuw venster started the celebration on her 50th birthday. Furthermore, the Euromast - for which DCC performed a research into how it's identy is perceived by both visitors and non-visitors- has been proclaimed as a National Monument just before the start of the jubilee year.